The Duralast battery line is released consisting of Sub-Zero, Desert and long life.
In 1989, the company began using a computerized store management system (SMS). That year also, the company introduced WITT-JR, an electronic catalog used to look up parts and keep warranty information. The first AutoZone store was in Enid, Oklahoma. In 1987, Auto Shack officially changed its name to AutoZone. The 4th Distribution Center in Greenville, South Carolina opens.
The Loan-A-Tool program begins allowing customers the ability to borrow specific tools for jobs. The Duralast line of alternators and starters is released. That year, Darren Reltherford, manager of Auto Shack's Memphis, Tennessee store, received the first Extra Miler award, which has since been given to AutoZoners who show their dedication to customer satisfaction by "going the extra mile" for customer service. īy 1986, expansion had made the company grow into a large store chain across the South and the Midwest. He oversaw the auto parts firm's daily operations and worked on growth strategy. In 1985, Doc Crain coined the term WITTDTJR, which stands for "What it takes to do the job right." Total store count is 263 in 14 states.
In 1984, the company became the first auto parts retailer to create a quality control program for its parts. In 1981, Express Parts or VDP is implemented to get the customers hard to find parts by special ordering them through wholesalers. On July 4, 1979, the first store opened in Forrest City, Arkansas under the name of Auto Shack. After the sale of the grocery operation to the Fleming Companies of Oklahoma City, Oklahoma, the name of the company was changed to AutoZone to reflect the new focus and to settle a lawsuit brought by Tandy Corporation for infringing on Tandy's " Radio Shack" trademark. Originally a division of Memphis-based wholesale grocer Malone & Hyde, the company was known as Auto Shack.
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